Workplace and social media platforms like Twitter and Instagram, which are owned by Alphabet Inc, have long been seen as a black box for users.
But the company has slowly been improving its tools to improve the experience for its black employees, as the company pushes out updates to its mobile app, the Workbench, and as it continues to work on adding features to the site’s online community.
“The Workbench has really improved since we launched,” said Jules Kupfer, the chief operating officer of Black &White Technologies, which manages Black Lives Matter accounts on Twitter.
“We’ve been seeing a lot of engagement from the community as well.”
Kupfer said the company’s new Black Work app has been a huge success for its more than 5 million Black users.
“The app has really made it so much easier for people to share what’s happening in their lives,” he said.
“They can just sort of go to the app and do what they need to do to get their black identity back.”
Kuppers is part of a growing number of companies that are using social media as a way to address the challenges faced by people of color in the workplace.
Black employees have traditionally been a target of online abuse.
But as Black Lives have become more visible on social media, many people have been able to turn to the platform for help with job searches and personal issues.
“We have a lot more of an opportunity to get to know our peers in the Black community,” Kuppers said.
Black Lives are also more visible and visible on the social media platform than other groups, and Black employees are increasingly looking for social support.
“It’s definitely an area that we need to work at.”