Work boots and sneakers may be in the news, but the new Keen and Keelan sneakers are already making waves.
After a pair of high-end sneakers from the brand became a viral sensation last month, Keelans CEO Brian Keel was in a meeting with Nike executives.
At the end of the meeting, the company announced that it would be partnering with Nike to create sneakers that would be made with the brand’s latest materials.
“I’m happy to announce that we’re partnering with Keelanism to produce the Keelanz shoes, and to do it in collaboration with Keen footwear,” Keel said at the time.
The shoes, which will be available in March, were designed with Nike’s new, advanced technology, and Nike’s logo will be stamped on the upper, along with the words, “KELANANS” and “KEELAN.”
The company is aiming for a global rollout, which would see Keelani’s shoes available in major U.S. markets.
Keelane has previously partnered with Nike on the shoes and says they have been very popular with athletes.
“We have had over 1,200 Nike-related events and more than 600 athletes have taken advantage of them.
They’ve done the work of designing the shoe, they’ve been in the shoe and they’ve put it on,” Keelinan’s CEO BrianKeelan told CNN’s Erin Burnett on Wednesday.”
It’s a little bit different than what you see on the Nike store.
I think it’s a great way to have your own branding, your own brand, and you can just feel good about it.”
Keelani has been a long-time Nike collaborator, and it’s no surprise to see the shoe company partnering with the Keen brand.
The two companies have collaborated on the brand since 2013.
Keelans shoe partners have included the NFL, the NFLPA, and the National Basketball Association.
Keelinans first Nike-branded shoe was worn by former NFL player, Brandon Weeden, in his first game of the 2014 season.
After Weeden’s performance, Keelinand was the first to endorse the shoe.
Kelinan has also teamed up with Nike for the Nike Air Max range, which features a new model that features an oversized upper and an increased weight.