In 2016, Snapchat CEO Evan Spiegel said the app “will be on a path of rapid growth” but that it had “some fundamental flaws” that he hoped to fix.
“Snapchat is going to be on the path of accelerating growth, and that means we need to have a better way to work with users,” he said at the time.
“But we also need to make sure we’re delivering what the users want.”
Snapchat’s “work ethic” problem was solved in 2019 with the introduction of the Work Mode, a feature that allowed users to keep working even when they didn’t want to, according to Snapchat.
In 2019, Spiegel also promised to create “more ways for people to work”.
In 2020, Snapchat announced that it would be rolling out a new app called Work Mode.
In 2021, Snapchat rolled out a series of new updates to the app, including a “work mode” for all users.
Snapchat was a key player in the mobile internet space for several years, but as technology evolves, the company is becoming increasingly reliant on its users, according for example to a new study by the consultancy EY.
Snapchat is the most popular app in the US, with more than 40% of all US households owning it.
Last year, the app overtook Facebook and Google in the share of users accessing the service.
Snapchat had to spend $1.9bn in 2015 to buy Instagram, which it used to build a rival to its own app.